Tag Archives: Gifu Prefecture

Realistic Looking Display of Japanese Fake Food in Restaurants

display fake foods

Sushi, burgers, noodles, soup, and ice cream you may have come across display of all these mouth-watering foods in the windows of the restaurants. But do you know those foods are not meant for eating, though they look so much alluring to eat as they are just display fake food? Surprisingly these the replica of these display foods look so realistic that the restaurants choose them for their potential customers who can see the foods at a glance to understand what the restaurants are offering in their menus before they step inside the eatery. The practice of display fake food in Japan is common because of the necessity especially for the foreigner tourists as the menus in the restaurants in Japan are all printed in Japanese. Therefore, these display foods are very convenient way to place order in the restaurants by pointing out at the display window.

The Origin of Japanese Display Food

This fake display food was actually originated from Japan nearly a hundred year ago. These are called as Sampuru that started appearing in 1917. In the initial stage, Japanese Sampuru was mainly meant for decoration purpose at home. Later on, a restaurant owner in Tokyo decided to use this food replica in the restaurant in order to attract the customers. From then, the idea was taken off. Undoubtedly, the idea of fake food replica clicked as displaying food meant attracting more customers for the business and still the trend is immensely popular. Now you don’t need to guess about the dish you want to order. Even these food replicas display you the exact size, shape and color of the food as these replicas are hand crafted from the samples of real food. Now a single Japanese restaurant spends approximately 1 million yen (about USD 8,500) on the display fake food.

History of Japanese Sampuru

Today Japanese fake food has gained wide-ranging popularity throughout the world. That’s why a great number of fake food factories make plastic food replicas for the restaurants as well as collectors for decoration purpose. But after its origin, the replica food was actually gained popularity due to the initiative of Ryuzo Iwasaki, who was the pioneer of food replicas and started selling his creations of fake foods in Osaka in 1932. Primarily he achieved success in the big cities and then he came back to Gifu, his hometown and established a factory which has now taken shape of a real artificial food empire. Till now Iwasaki Be-I is considered as the largest artificial display foods manufacturer in Japan that has 80% control in the plastic food market.

Japanese Plastic Food

The Process of Manufacturing Japanese Fake Food

Undoubtedly, the making of realistic looking fake food props is an art itself and the process is not easy enough. The process starts from the original food that the restaurant sends to the factory for its replicas. The craftsmen take the pictures of the food, sketch them and accordingly moulds are prepared. Within those moulds, liquid vinyl chloride is poured and after hardened, the expert craftsmen paint those models according to the original food so that they look like realistic food. Thus, artificial foods are ready to display in the restaurants to allure you to taste them.